Brand reveal: London’s 1st Youth Zone to be called Future

www.futureyouthzone.org

Over 2,000 local young people have officially voted in branding Barking and Dagenham Youth Zone ‘Future’, which will go down in history as the name for our first Youth Zone in London.

Over 20 different names, ideas and designs were narrowed down to just two, which then saw thousands of young people from across Barking and Dagenham vote on their favourite. Future was the clear winner with over 54% of people agreeing on the name.

After months of hard work, the young people of Barking and Dagenham, kitted out in their new-look t shirts (pictured), were joined at Barking Town Hall by the Youth Zone Chairman Charles Mindenhall, Barking and Dagenham Council Leader Cllr Darren Rodwell and members of our team to present their new brand.

The passionate set of young people made up of members from local partner community groups including; Box up Crime, Barking and Dagenham Youth Forum, Barking and Dagenham Young Carers, The Vibe Youth Centre and Arc Theatre Group, have spent the last few months working with Barking and Dagenham Council to come up with a brand for their Youth Zone.

The Young People’s Development Group for the Youth Zone, presented their winning design at the official launch on Monday.

The Young People’s Development Group have jointly worked on the following statement: “The word ‘Future’ means we have a future and an aim to succeed in the future. Being a part of Barking and Dagenham’s Young People’s Development Group, makes me feel I have made adult decisions and the Youth Zone is our space, for us, and if you have a great logo, more people will come. It helps us feel confident that we’ve achieved something that we thought we could never achieve in life.”

Barking and Dagenham Youth Zone Chairman Charles Mindenhall said: “It’s imperative young people have their say and it’s equally important that this process, in which the young people have contributed so much to is recognised. The group have come up with a fantastic image and branding for Barking and Dagenham Youth Zone and as the name says – they are the ‘Future’ and I was thrilled with their choice.”